Yasmeen Tarek

I help “founders” & “senior managers” increase revenue, both short term and long term.

Short-term revenue support and long-term growth by fixing internal decision-making, alignment, and governance, and by structuring decision documents around the right stakeholders when revenue, partnerships, or funding are on the line.

Discuss Your Situation →

If you’re here, you’re likely dealing with at least one of these:

“Revenue slowed” by internal alignment & growth structure

This usually shows up in both short-term and long-term ways.

⚬ new revenue ideas that stay at the discussion stage
⚬ expansion or franchising plans that aren’t operationally ready
⚬ internal restructuring that never fully translates into day-to-day execution
⚬ SOPs that exist, but don’t reflect how decisions are actually made
⚬ unclear ownership over decisions, roles, or accountability (governance bottleneck)
⚬ internal resistance, behavior patterns, or office politics that quietly slow progress

In the short term, this affects deals, partnerships, and fundraising. In the long term, it limits growth and scaling.

High-stakes decisions don’t move forward because documents don’t support how decisions are actually made

Revenue depends on decisions being approved: internally and externally. When documents fail to support those decisions, it usually shows up as:

⚬ sales opportunities that stall after internal review
partnership discussions that lose momentum despite external interest
⚬ investment conversations that don’t progress beyond interest in early meetings
⚬ hesitation caused by politics, misalignment, or unclear stakeholder positions

The problem is that the documents don’t reflect who actually needs to agree, don’t speak to different stakeholder concerns, don’t account for internal politics or decision dynamics, and don’t get a “Yes”!

Two Ways to Work Together

1. Revenue & Internal Alignment Advisory

I help companies increase revenue – short term and long term – by mapping and fixing internal decision-making, governance, ownership, and alignment issues that slow execution.

Explore Advisory Work

2. High-Stakes Copywriting & Decision Documents

I create proposals, decks, and internal documents as decision tools that align stakeholders, secure approval, and move sales, partnerships, and funding discussions forward.

Explore decision document work

The Intersection

Why many documents fail; even when the writing is “good”

Most copywriters focus on:

  • messaging and tone
  • surface-level conversion
  • marketing pages and campaigns

This works when the goal is attention or engagement; but not when multiple stakeholders need to agree!

Most consultants focus on:

  • structure and analysis
  • logic, frameworks, and alignment
  • internal processes

This helps clarify problems; but often stops short of moving decisions forward!

I work at the intersection!

This is where proposals, decks, & internal documents stop being “content” & start functioning as decision tools (built around stakeholders); so revenue-critical decisions actually move forward.

I write to sell. I restructure to scale.

I didn’t learn this work from templates. I learned it inside sales processes, factories, and decision rooms: where misalignment costs time, money, and momentum.
I work with businesses during revenue-critical moments: growth, restructuring, fundraising, and enterprise sales.